Event hours:
14:00 PM to 18:00 PM
2008-11-21 - 2008-11-21

Description:
Calling all business owners and managers! Here is your chance to hone your skills and knowledge on branding. Do you know that in today's competitive landscape, a well-designed brand identity has become a critical component for companies aiming to push ahead of the pack? Companies that have incorporated design into their business strategy have often found themselves leading their respective markets. Do you know what role design plays in creating a winning brand and how a design-driven brand strategy to build a sustainable advantage? More questions will be answered at the workshop by Mr Lawrence Chong, the Director for Strategy Development of Consulus Cato Partners – a strategic brand consultancy arm of Cato Partners established since 1970 – who has helped clients to build leading brands that are distinct and spoken at numerous regional seminars organised by firms such as Asia Business Forum, Pacific Conferences and Asia Events in Malaysia, Indonesia, Thailand and China. At the workshop, you will get to discover the benefits of a design-driven brand strategy, learn how to build a sustainable advantage by adopting a more strategic approach towards design and hear case studies of local and international brands.

Location:
singapore
Singapore


Activities Type: Educational