Two of this last centuries great entrepreneurs, Henry Ford and Michael Dell, became the great entrepreneurs they are simply on one idea. That idea wasn’t an invention or some new product. The automobile and the computer had already been invented. Ford and Dell became entrepreneurs because of their innovative ways to sell an already produced product. Ford took the automobile and mass produced it and made the car available to the masses. And Dell took the computer and changed the way people got their computers by producing them made to order. Sometimes all a great entrepreneur needs is a new way of selling things.

(more…)