Let’s really break it down, here. I am a endless consumerist. I buy things all the time. I know that this is disgusting and senseless but I can’t help it. I’m also a sucker for buying things that will help people. So when GAP’s (PRODUCT) RED line came out, I used it to justify purchases. When things have the breast cancer ribbon on the label I buy. I fall into that category of purchasers that social marketing people love to target. In short, I’m a sucker.

So, I’d like to change that. I’d like to buy the same things while still doing good things. Therefore, I’d like to take part in a Carrotmob and protect my pocketbook. Oh, what’s a Carrotmob, you ask? (more…)