The Yahoo! Romantic
Wednesday, June 25th, 2008
My earlier post concerning the waning fortunes of Yahoo! and, to a lesser extent, Ebay, made me consider the nature of brand loyalty. I say this because, in seeing the Economist claim that “Yahoo! lives, but on the web’s equivalent of life support,” I felt deeply bothered. The more I thought about the article the more uneasy I became. As inconvenient and old as Yahoo! has become compared to Google and other nascent internet companies, I return to, I gravitate toward that cluttered homepage that said article unflatteringly describes as a “tawdry strip mall.”Yahoo! is special and important in a way that can never be replicated by any other internet company. It gave me my first experience with a search engine, my first glimpse of a website back in sweet 1997 when my dad brought home our first clunky PC with Windows 95 and spent hours roaming the World Wide Web. (more…)





