Racing to be Green
Its a great time to be Green. Its a great time to be an Entrepreneur. Its a lucrative time to be a Green Entrepreneur. The race to go green has expanded, literally, to the need for speed! Public sentiment for a cleaner earth and governmental regulations curbing current emission levels has spurred competition and market incentives for fuel-efficient vehicles in the automotive industry. Now, entrepreneurs see and are seizing opportunities to make their mark to produce the finest, fastest, and most fuel-efficient cars in the green market.
Upstarts are springing up left and right with financial backing from venture-capital firms hoping to join and compete in the new market of hybrid and electric vehicles. Former top engineers and designers from industry giants such as McLaren and Ford Motor Co. are racing off and starting their own companies; producing vehicles and technology that not only look and perform like a top-end sports car, but also saves energy and the environment by way of electrical charges.
Analysts predict shrinking research and development budgets by big auto-makers and the trend to look outside for new technology provides a lucrative market for new entrepreneurs who want to save the earth as well as make money. Tesla Motors, among many others, have already produced a new electric sports car with up to 220.6 miles per charge! Not only are these cars more functionally friendly to the environment, but they also are looking and performing in the mold consumers expect out of a luxury vehicle. Investors are quickly jumping on to fund this green revolution. Its easy to see that the Race to be Green, really is moving at top speed!
