Tip Sheet for Entrepreneurs!
The New York Times published this article with Mr. Corbell, the author of a column called “The Biz Coach” that appears on the Web sites of an all-news radio and television station in Seattle. I thought it was so good I should reprint it his tip sheet…
To both fledgling entrepreneurs, Mr. Corbell has drawn up a tip sheet for increasing their online exposure. These are his main points:
¶ Send lots of news releases to the media. It helps if you tie your marketing to a worthy cause. And, radio stations are always looking to trade publicity for products in giveaways.
¶ Study your competitors’ Web sites for hints of how to improve yours.
¶ Be sure to use so-called Meta tags, which are encoded in your Web pages but are invisible to users. These are read by search engines and can help put your site toward the top of the search results.
¶ Insert videos on your Web site.
¶ Make online publicity a priority. The most affordable online distributor Mr. Corbell has found is PRWeb Direct.
¶ Begin an online social marketing strategy by inserting enjoyable videos on YouTube, MySpace and Facebook.
¶ Start a blog.
¶ Check to see your Web site is easily accessible to cellphones and other mobile devices by searching for it on mr.dev.mobi.
Tags: , entrepreneurs, Global Entrepreneurship Week, Mr. Corbell, New York Tims
