campaign tip from germany - read this book!
i’d like to share a bit of advice that comes from sandy from the chamber of industry and commerce in schwarzwald-baar-heuberg in southern germany.
having never run a PR campaign before, sandy picked up a book entitled “the new rules of marketing & pr” by david meerman scott. it offers a how-to on using news releases, blogs, podcasting, viral marketing and online media. she said that the book is going to be a huge help in getting her global entrepreneurship week campaign off the ground so i would therefore like to share the recommendation!
if anybody else has found other sources of enlightenment, please share with us below.
chris spavin
